Today, Brazil are world champions! 

São Bernardo do Campo, May 2026 – “What does the future hold? Tell me if you can. What will become of me? My fate’s in God’s hands? …I dreamed a dream!” Dreams have always been part of our identity. When it comes to football, dreaming of victory is practically a national ritual. That’s the positive energy that do Brasil is putting into “Dreams,” an epic manifesto that transforms Brazilians’ yearning for a sixth victory on the world stage into a powerful message of trust, emotion, and belonging. At the same time, the campaign celebrates Volkswagen do Brasil’s sponsorship of the Brazilian Confederation of Football (CBF), supporting the men’s and women’s national football teams across all divisions in 2026 and 2027. 

It’s true that “We dream because we trust.” That’s the motto of the campaign “Dreams,” created by agency AlmapBBDO and starring Brazilian head coach Carlo Ancelotti, one of the most successful and respected figures in world football. The film invites the public to daydream together, showing a Brazil on the day after its 6^th world championship. 

This narrative superproduction bends time to tell its tale. Set to the classic samba “O Amanhã,” by João Araújo and Didi, the film shows people across Brazil celebrating the nation’s sixth title: families coming together, parties in the streets, hugs, flags, tears of happiness, and the iconic canary mascot. In this vibrant setting, Volkswagen’s vehicles appear as a part of the story, witnessing the nation’s joy and playing a starring role over generations.

On board the new Tiguan, Carlo Ancelotti reveals the surprise that explains the film’s name and seals Volkswagen’s emotional connection to Brazilians’ hopes and trust in their team. 

“This campaign is about the power of trust, which Volkswagen has been building with Brazilians over the past 73 years, and which now connects to the world of football through our sponsorship of CBF,” says Livia Kinoshita, Director of Marketing for Volkswagen Brazil and Latam. “Football is a national passion for Brazilians, and it becomes the setting for a story in which Volkswagen steps up to be a part of people’s lives and emotions in the shared dream of a sixth title. After all, we dream because we trust.” 

For football lovers – and ad aficionados – the film is packed with Easter eggs, which include a 1994 Gol Copa, launched the year Brazil won its fourth star, footage of commentator Galvão Bueno celebrating, and countless other moments that shaped Brazil’s trajectory of the world stage. 

“The trust that Ancelotti inspires – which comes through in his book about his career in European football – is precisely what’s driving our faith in the sixth title. That same trust is the foundation of the relationship built between Volkswagen and Brazilians over these many decades,” explains Marco “Pernil” Giannelli, CCO of AlmapBBDO.

The campaign, produced by Anonymous Brasil, will have a multi-platform rollout, focusing on strategic impact on the digital ecosystem and on broadcast TV. The media plan includes a robust lineup of influencers and initiatives to unveil the secrets of the film, ensuring that Volkswagen will be at the center of conversations about football, emotion, and trust in Brazil. 

Because in Brazil, dreams aren’t just about imagination. We’ve got to believe, trust, and win!