As part of the Human First program, Renault Group is developing and highlighting numerous safety innovations.
Thanks to a unique partnership with the fire brigade, Renault Group is helping to train emergency services throughout the world and is developing technologies based on this collaboration. One example is fireman access, a hatch that allows the battery of an electric vehicle to be flooded in less than 10 minutes, saving precious time for emergency services.
This year, Renault Group is opening up the fireman access patent, allowing competitors to obtain it free of charge.
For more information: https://www.renault.co.uk/safety/universalpatent.html
In 2025, Renault Group is proposing a second, completely new initiative, tackling the worrying issue of speed among young people with safety cAr.
Road accidents are the leading cause of death among young people. Overspeeding is a major factor. 52% of fatal accidents involving speeding involve people under 35*.
To help them, Renault Group is launching safety cAr, a reversible restraint system for €59, enabling Renault Clio V to be limited to 110 kph** in France – the maximum speed authorised for learner drivers during their probationary period (see eligibility conditions at www.renault.fr/safetycar).
« As the father of teenagers and future drivers, this initiative is particularly close to my heart. We all know someone or have someone close to us who has been affected by the scourge of road accidents among young people.
We are already one of the few manufacturers to restrict all our vehicles to 180km/h. With Safety Car, we’ve decided to go one step further by offering a Clio V limited to 110km/h, so that young people can learn to drive safely and reassure their parents.».
Arnaud Belloni – Renault Global CMO & Chief Branding Officer for All Brands
Being a young adult and a young driver can sometimes be a contradiction in terms.
Recent studies indicate that the tendency of adolescents to take risks results from a difference in maturity between two major regions of the brain: on the one hand, the limbic system, which gives rise to emotions and quickly reaches a very active stage after puberty, and, on the other, the prefrontal cortex, involved in judgement and impulse control but which only reaches maturity later. This latter region undergoes major changes at least until the age of 20***.
We can’t change the brains of young drivers, but we can offer them a vehicle that limits the risks: Renault safety cAr.
To raise awareness among the widest possible audience, Renault has teamed up with Pierre Gasly, BWT Alpine Formula One® Team driver, who will become an ambassador for the advertising campaign orchestrated by Publicis Conseil.
Safety cAr: a worldwide 360° campaign launched on the 6th of April
The film, directed by Mauri R. Chifflet, features a young driver on the iconic streets of Monaco (famous for its Grand Prix) being coached live by Pierre Gasly. He offers his advice, his knowledge of the route around Monaco and his expertise in speed, and reassures the young driver as he learns to drive.
Discover the film : https://www.youtube.com/watch?v=IksT7HYHyB4
The launch of this campaign will begin with the broadcast of the TV film in France from 6 April during the Formula 1 Grand Prix in Japan.
This will be accompanied by a 360° campaign: social media posts and an activation with Pierre Gasly ‘110 km/h max’ to reach 18-24 year-olds as closely as possible on the networks.
The campaign will be rounded off with a double-page spread in French weeklies from 10 April.
