Rob Watt, managing partner; Tom Wilks, technical director; Chris Mellish, chief executive officer (TMW Unlimited); Alexandra Driscoll, client delivery partner; Henrietta Knight, head of operations; Benedict Ireland, chief experience officer.
Splendid Unlimited will integrate with TMW Unlimited’s performance marketing and SEO teams
Announced today, TMW Unlimited (part of UNLIMITED) is launching new specialist digital agency, TMWX.
The new agency combines the digital design and development specialists who formerly sat within Splendid with TMW Unlimited’s Performance Marketing and SEO teams.
TMW Unlimited’s proposition is to combine stand-out creativity with end-to-end connectivity, creating Ideas That Move People. This will be bolstered by the addition of an award-winning design and digital experiences agency.
TMWX will help brands to connect with, interact with and convert their customers in more engaging ways, by using human insight to improve communications throughout the customer journey. The integration of design, development, SEO and performance marketing will enable TMWX to have seamless collaboration between these naturally coexisting specialisms.
All teams will continue to be supported by the Human Understanding Lab, UNLIMITED’s in-house collection of expert neuro- and behavioural scientists, trends analysts, and data strategists.
TMWX will be led by Managing Partner, Rob Watt, who previously headed up the Performance Marketing and SEO teams. Watt will continue to sit on the TMW Unlimited senior leadership team, led by TMW Unlimited CEO, Chris Mellish.
TMW Unlimited was the only agency to be shortlisted in both the Integrated and Customer Engagement categories at the most recent Campaign Agency of the Year Awards.
TMWX will be working on one significant piece of new business: a contract to build a new website for Westfield Rise, the in-house media agency of Unibail-Rodamco-Westfield.
Rob Watt, managing partner, TMWX said, “Digital experiences and digital marketing campaigns are inextricably linked, so it’s no surprise that clients want agencies that seamlessly bridge the gap. We identified that brands have three consistent pain points – connection, interaction, and conversion – all of which are being detrimentally affected by a fragmented approach. By blending our specialist digital capabilities into one cohesive team, we’re facilitating the creation of end-to-end customer journeys. We can now build a beautiful, high-functioning website, design great content and brilliant campaigns, ensuring they’re highly engaging to our client’s customers and prospects.”
Chris Mellish, CEO, TMW Unlimited said, “This is a very exciting step for us. It’s our view that brands need true integration to thrive in today’s world. By supercharging our digital offering with best-in-class design and development expertise, we’re in an even better position to navigate the interconnectivity of every touchpoint, without ever compromising on creativity. These specialist teams have naturally been working increasingly closely. By bringing them together as one, we’re confident that we can create work with the power to transform our clients’ businesses.”
