This month, Tinder Canada launched Day Ones, Plus Two, a new influencer led campaign spotlighting Double Date, a feature that lets friends match and chat with other pairs together, making dating feel more social, comfortable, and low-pressure.
Canadian Gen Z daters are craving a social summer with their friends after months indoors. Double Date meets that moment, making meeting someone new feel like part of the plan rather than a distraction from it.
Created in partnership with strategic social agency AntiSocial, the campaign is rolling out across paid and organic social through a mix of brand creative and creator-led content in both English and French.
Together, the work positions Tinder as a fun, easy way to meet someone new without missing out on the people you already want to spend time with.
