Melbourne. April 8, 2026: Time Under Tension is now an OpenAI Services Partner and is pleased to announce this collaboration. Using OpenAI models, the company designs and deploys secure, enterprise-grade solutions that help executive teams embed AI into core workflows, governance structures and operating models.
Tim O’Neill, Co-founder, Time Under Tension said that as organisations move beyond generative AI experimentation and toward operational deployment, its role as an OpenAI Services Partner strengthens the agency’s ability to help businesses build operational AI capability.
O’Neill said: “Access to gen AI is no longer the barrier, the real challenge is embedding AI into how businesses operate. Businesses need the right governance, skills and architecture in place.
“The next phase of generative AI in Australia is about capability, and organisations that invest in the right foundations will be better placed to embed AI into everyday work,” he explained.
With demand for practical AI capability accelerating across sectors including financial services, retail, tourism, government and media, Time Under Tension’s Services Partner status reinforces its role in helping Australian businesses adopt AI safely, responsibly and at scale.
O’Neill continued: “Our collaboration with OpenAI supports our work helping clients with end-to-end AI solution delivery, training, and security aligned to business strategy.”
Founded in 2023, Time Under Tension works with leading brands, including AGL, ScotPac, Baby Bunting and Queensland Rail, to identify high-impact use cases and use OpenAI models to build production-ready generative AI applications that deliver measurable outcomes.
“Our collaboration with Time Under Tension has truly revolutionised how we approach generative AI innovation at ScotPac. We are excited to continue this journey together, pushing the boundaries of what’s possible with generative AI,” said Ben Cutler, Chief Customer & Marketing Officer, ScotPac.
This Services Partner announcement follows the recent announcement of the merger of GetThere and the appointment of Simon Hillier to lead Time Under Tension’s new AI Academy training offering.
