In an exciting and unprecedented partnership between two entertainment giants, TikTok and Disney, are commemorating the 100th anniversary of The Walt Disney Company with the launch of a first-of-its-kind content hub. This collaboration promises to offer Disney fans a unique and interactive experience like never before.
The Disney100 and TikTok activation transports us to a magical universe where Disney’s most iconic brands converge, including Disney Parks, Pixar, Marvel, Star Wars, National Geographic, and ESPN. Additionally, fans will be able to relive nostalgic moments, explore unique tours, access behind-the-scenes content from the Disney campus, connect with their favorite characters, and more.
Starting on October 16, a unique destination was launched on TikTok that will allow Disney enthusiasts to enjoy videos from all Disney brands, create their own content with music and effects, participate in daily trivia, and collect cards of their favorite characters. And that’s not all! Fans will also have the opportunity to win unique profile frames that reflect their love for this iconic brand.
Nicole Iacopetti, TikTok’s Global Head of Content, expressed her excitement about this collaboration, noting that they are thrilled to partner with Disney to celebrate its undeniable impact on the entertainment industry and families around the world.
Asad Ayaz, Brand Director of The Walt Disney Company, highlighted the franchise’s legacy in creative innovation and storytelling, and how this unprecedented experience on TikTok continues that legacy.
With the participation of over 48 Disney accounts on TikTok, this exciting four-week activation will be available in 24 regions around the world, highlighting the breadth of content from The Walt Disney Company. Disney fans will have the opportunity to remember why they fell in love with their favorite characters, franchises, movies, and memories.
TikTok, which is known for being a place where Disney fans create entertaining and exciting content, has also prepared a special #Disney100 playlist available to the community, which includes some of the most popular songs from the Disney catalogue. This ranges from songs from classics like Cinderella and The Lion King, to the tunes from upcoming films, such as Wish, the next big release from Disney Animation.
This celebration of the 100th anniversary of Disney promises to be a unique shared experience that will capture the heart and imagination of all Disney fans on TikTok. Get ready for a magical journey through 100 years of Disney history!