NEW YORK, April 6, 2026 – Thorne, the leader in science-backed health and wellness solutions, today unveiled its nationwide Women’s Health Campaign featuring professional ballet dancer, activist, and founder, Misty Copeland, and actress, Lana Condor. The campaign aims to bring science and clarity around two of the most searched – and often underexplained – areas of women’s health – perimenopause and libido. The campaign introduces two new science-backed Thorne formulations – Perimenopause Complete and Women’s Libido Boost – designed to support women navigating hormonal transitions with clarity, confidence, and evidence-based solutions.
Rooted in Thorne’s commitment to clinical rigor, scientific expertise, and practitioner trust, the campaign reflects the company’s differentiated approach to women’s wellness – translating complex biology into clear, evidence-based solutions that women can trust. Copeland and Condor’s lived realities when it comes to perimenopause and libido, respectively, come to life through the campaign’s honest exploration of women’s wellness journeys at various life stages. By bridging Thorne’s scientific expertise with transformative, real stories, the campaign sets out to ensure women feel understood, supported, and empowered in their wellness journeys.
“Women are increasingly seeking transparency and real answers about what’s happening in their bodies,” said Mary Beech, Chief Growth Officer at Thorne. “At Thorne, everything we do is grounded in uncompromising quality standards, clinically studied ingredients, and science-backed formulations. This campaign underscores our commitment to delivering best-in-class support that empowers women to navigate hormonal transitions with clarity and confidence.”
Perimenopause Complete was expertly formulated by Thorne’s female doctors and scientists designed for women who want to feel more like themselves more consistently with greater clarity, confidence, and ease. Perimenopause Complete supports mood, sleep, and balance during perimenopause.
“I’ve experienced a lot of change in the past year, and as I navigate this next phase of life and enter perimenopause, my top priority is having thoughtful tools and solutions that help me feel steady and supported,” said Copeland. “Being a woman is a balancing act, and while this transition is completely normal, the hormonal shifts can feel unfamiliar and unsettling. Understanding what’s happening in my body – and having science-backed support I trust – makes all the difference. Thorne is with me every step of the way.”
Thorne developed Women’s Libido Boost to support women seeking a proactive, science-backed approach to sexual wellness and intimate connection. Women’s Libido Boost is targeted support for desire, intimacy, and emotional connection.
“Feeling connected to my body is a huge part of feeling confident,” said Condor. “Desire naturally shifts over time, and I think it’s important for women to talk openly about that and understand there’s real biology behind it. For me, it’s about being present, feeling empowered, and honoring what my body needs. Thorne has helped me approach that part of my wellness with more openness, confidence, and connection.”
With creative direction by Project 3 Agency and directed by Lana Senaoui, the campaign launches with a comprehensive suite of video and still assets deployed across digital out-of-home (DOOH), connected TV, display, paid search, YouTube, social media, experiential, and influencer marketing. The campaign will run April 6 through June 7 nationwide with DOOH active in four key markets including New York, Los Angeles, and more.
To learn more about Perimenopause Complete, Libido Boost, and Thorne’s women’s health suite, please visit www.Thorne.com.
