“Three Kings’ Day” campaign created in collaboration between BBAt and Burger King

On Three Kings’ Day, Burger King Ecuador took its revamped Whopper, now boasting an even more irresistible flavor, directly to local businesses with “king” in their name. In a country where places like “El Rey del Choclo” (The King of Corn) or “Rey del Pan” (The King of Bread) are household names, the brand paid tribute to these local icons with a gesture as unique as its signature burger. This activation not only showcased the new and improved Whopper but also strengthened Burger King’s connection with the community, bringing a touch of its own kingdom to the “kings” of everyday life in Ecuador.