Thinkerbell has officially joined the Independent Media Agencies of Australia (IMAA), the country’s leading professional organization for independent media agencies.
Since its inception seven years ago, Thinkerbell has integrated media planning, buying, and optimization into its core services. Now, in recognition of the crucial role media plays within their “Measured Magic” approach, the agency proudly becomes a member of the IMAA.
Margie Reid, CEO of Thinkerbell, explains, “Media is not the lesser part of marketing communications; it’s the creative’s partner, not a bystander. At Thinkerbell, we ensure that our processes and people treat medium and message as interconnected, working seamlessly together.”
Thinkerbell’s approach has gained traction with numerous clients, many of whom appreciate the agency’s integrated media offering. However, some clients prefer to maintain separate agencies for creative, PR, and media services.
Adam Ferrier, co-founder of Thinkerbell, will be speaking at the upcoming IMAA Annual Conference on “3+ and Other Media Mistakes.”
Sam Buchanan, CEO of IMAA, shares, “We’re excited to welcome Thinkerbell to the IMAA. Their unique blend of creative and media thinking sets them apart, and we look forward to their contributions to our community of over 175 agencies.”
Thinkerbell remains fully independent and employs 200 people across its offices in Sydney, Melbourne, and Auckland.
