theScore Bet has launched its Fall marketing campaign in Ontario, coinciding with the start of the NFL season. This campaign introduces two new commercial spots that vividly demonstrate how theScore and theScore Bet seamlessly integrate sports media and betting to provide a unique experience.
These new commercials feature interconnected characters representing theScore and theScore Bet, symbolizing the intuitive and efficient betting experience offered by the brand. These characters deliver relevant betting-related content and markets to assist bettors in making informed wagers, setting theScore Bet apart from its competitors.
These cutting-edge platforms work in harmony, granting customers access to comprehensive data, personalized markets, and easy wager placement, all within a single ecosystem. According to Aubrey Levy, SVP of Content & Marketing at theScore, this campaign highlights their core product differentiator: the synchronized media and betting experience between theScore media app and theScore Bet sportsbook, enhancing user satisfaction.
Apart from television commercials, the campaign encompasses digital and out-of-home assets. theScore Bet collaborated with Toronto-based marketing agency Diamond on the creative and strategic aspects of the campaign, with direction by comedy veterans The Director Brothers.
Jordan Cohen, Creative Director at Diamond, emphasizes that with theScore Bet and theScore’s sports data and analysis, making informed bets becomes a streamlined experience, and this campaign aims to emphasize this key differentiation in the category.
Credits
Client: theScore Bet
- SVP, Content & Marketing: Aubrey Levy
- CEO: John Levy
- VP, Communications: Dan Sabreen
- Director, Partnership Activations: Ahmed Elfeky
- Sr. Director, Marketing Partnerships: Paul Cacciato
Agency: Diamond
- Chief Creative Officer: Peter Ignazi
- Creative Director, Writer: Jordan Cohen
- Creative Director, Art Director: Mark Holden
- Head of Production: Mark Graham
- Agency Producer: Katherina Villa
- Associate Producer: Leia Comegna
- Group Director, Accounts: Cory Visser
- Account Supervisor: Curtis Heard
- EVP Accounts: Lorri MacDonald
- President: Josh Diamond
Production House: Radke Film Group
- Executive Producer: Dan Ford
- Director: The Director Brothers
- Director of Photography: Barry Parrell
- Producer: Rob Jacklin
Editorial: Saints Editorial
- Editor: Stephen Sora
- Assistant Editor: Ashley Eichinger
- Producer: Mackenzie Goodwin
- Executive Producer: Michelle Rich and Tory Osler
Online: Darling
- Senior VFX Artist: Joel Osis
- VFX supervisor: Craig Clarke
- Producer: Andrew Travaris
- Executive Producer: Hilda Pereira
Colour: Alter Ego Post
- Colourist: Wade Odlum
Music and Sound Design: OSO
- Audio Creative Director: Harry Knazan
- Audio Engineer: Leo Hicks
- Producers: Jane Heath
Casting: Mann Casting
Media Agency: Initiative
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