Frucor Suntory has teamed with Clemenger BBDO Sydney to launch V Refresh
Clemenger BBDO Sydney have developed another infectiously positive campaign for V Energy. Across TV, Outdoor, Social and BVOD, the V Bugs will, yet again, bring good vibes and smiles to audiences around Australia and New Zealand for the promotion of brand new energy drink, V Refresh.
Frucor Suntory’s most popular beverage line, V Energy, is expanding with a new refreshing sub-range of energy drinks ‘V Refresh’, bubbling with a new taste profile that is light, crisp and refreshing. The new no sugar, low calorie energy drink is now available in two delicious flavours, Citrus Lemonade and Pineapple & Watermelon.
Allison Yorston, CMO, Frucor Suntory – Oceania commented “we know our consumers love the taste of V Energy but they are also starting to look for options that are better for them. This led us to develop V Refresh, a lighter and crisp tasting drink that still offers that iconic V burst of energy. The diversified recipe and vibrant contemporary packaging allowed for us to work with the team at Clemenger to create a launch campaign that was still connected to the heritage of the V Energy brand but could connect with a new audience.”
To promote the new product, and to engage a new generation of energy drinkers, Clemenger BBDO Sydney have bought the much-loved V Bugs back. This time, they are on a new adventure dancing under waterfalls and cracking open a refreshing can of V Refresh with mates in the midday sun.
Commenting on the new creative, Chris Henbrey, V Energy marketing manager APAC said “our loved V Bugs are back and are experiencing a new refreshing sensation. The cascading waterfall and relaxing oasis setting surrounded by good friends helps to communicate both the product benefits and occasions associated with V Refresh. As we drive awareness and curiosity with our new energy offering through this new creative we hope our consumers are inspired to also try something new.”
Through the infectiously positive TVC, and compelling outdoor takeover’s across Australia and New Zealand, audiences will be inspired to rethink their current views on energy drinks and continue to be delighted with V’s upbeat branding.
Advertisements will also be placed across BVOD and social, with the underlying theme of “kicking off the afternoon with a refreshing drink”.
Darren Wright, executive creative director at Clemenger BBDO Sydney says “When we launched the big brand idea of “Can you feel it?” last year we wanted it to be a platform to put positive vibes into the world. The V Bugs’ roadtrip to Wham! did that in spades. This time to launch V Refresh, the positive vibes danced under a waterfall to Kool & The Gang.”
The campaign launched in New Zealand last month and is now live on Australian screens.
CLIENT: Frucor Suntory
CMO: Allison Yorston
HEAD OF ENERGY & TRANSFORMATION: Josh Wheeler
V ENERGY MARKETING MANAGER APAC: Chris Henbrey
HEAD OF V PRODUCT & INNOVATION: Marie Landrum
INNOVATION MANAGER: Nikki Apostolidis
SENIOR MEDIA & DIGITAL MARKETING MANAGER: Ryan Smith
ASSISTANT MEDIA AND CONTENT MANAGER: Kaan Kocabay
CREATIVE AGENCY: Clemenger BBDO Sydney
EXECUTIVE CREATIVE DIRECTOR: Darren Wright
SENIOR ART DIRECTOR: Miguel Gadea
SENIOR COPYWRITER: Nathan Moraza
PLANNING DIRECTOR: Phil Pickering
SENIOR PRODUCER: Jo Howlett
GROUP BUSINESS DIRECTOR: Conor Walsh
SENIOR BUSINESS MANAGER: Sean O’Shea
PRODUCTION COMPANY: Psyop
DIRECTORS: Kylie Matulick, Todd Mueller
PRODUCTION COMPANY: Sedona Productions
MANAGING DIRECTOR / EXECUTIVE PRODUCER: Kim Wildenburg
ANIMATION AND CG PARTNER: Milford
SUPERVISOR/PRODUCER: John Roxenhed
LEAD ANIMATOR: Antonio Deiana