October 30, 2024 – NEW YORK – The Unquantifiable, an agency based out of New York that specializes in designing for emotion, has been selected as the creative agency of record for LifeStance Health, one of the nation’s largest providers of outpatient mental healthcare. The Unquantifiable, which was founded by former Code and Theory co-founder & CXO of Equinox Brandon Ralph, will oversee LifeStance’s creative strategy, including brand campaigns, visual design and content.
“Our mission is to destigmatize mental health conditions with LifeStance,” said Brandon Ralph, Founder of The Unquantifiable. “I believe that mental health is about empathy and compassion, with the understanding that while people’s life experiences are unique, their feelings and struggles are common, which drives more humanized and relatable creative campaigns and consumer touchpoints.”
The collaboration further supports LifeStance’s mission to help people lead healthier, more fulfilling lives by improving access to trusted, affordable and personalized mental health care. The Unquantifiable will support developing and driving creative campaigns that further humanize mental health care.
“With one in five adults experiencing a mental health condition, it’s imperative that we continue to empower people to find and access high-quality care,” said Ashley Anderson, Senior Vice President of Marketing at LifeStance. “We’re thrilled to continue our work with The Unquantifiable to create emotionally-driven campaigns that will push the boundaries of how mental health is perceived while inspiring hope.”
The Unquantifiable has worked with LifeStance on a project basis since 2020, most recently creating a campaign for Mental Health Awareness Month.