As they launch their inaugural season campaign, the UAE National Orchestra has unveiled a new film that invites audiences to feel the symphony from a completely new perspective.
From the vision of C2 Comms and production company electriclime°, the viewer is carried to the heart of music itself, where the magic that connects us to each note comes to life.
Award-winning director Joe Connor brought the concept to the screen, with Mike McMillin partnering as director of photography.
The film forms part of a new campaign marking the announcement of the UAE National Orchestra’s inaugural season, which opened on 15 January 2026 with a debut concert titled The Beginning.
The UAE National Orchestra is a groundbreaking cultural initiative, founded on Emirati musical heritage while fostering connections across the nation’s diverse communities and exploring dialogue with musical traditions from around the world.
Under the ‘Feel The Symphony Within’ concept, C2 and the UAENO team have launched an idea that celebrates the UAE’s cultural richness and diversity, while using evocative cinematography to convey the personal and varied emotions that music can inspire.
The film echoes this vision, featuring an original musical composition that resonates on screen and evokes the unique experience audiences will feel at each concert.
