The Skip Ad Show: A Cyber Monday Game Changer
YouTube Skip Ads. Too many. Too forgettable. Too annoying.
How do you make people stay for an ad they always skip?
On Cyber Monday, Emma, the leading credit app in Costa Rica, partnered with Gollo, the country’s #1 retail store, to rethink one of the most hated formats in advertising: the YouTube Skip Ad. The result? The Skip Ad Show—a game-changing variety show where every second you watched was money you saved.
“We took a format built to be avoided and turned it into entertainment people actually wanted to watch.”
A Skip Ad Worth Every Second
The idea was simple: Instead of begging users to stay, the ad gave them a reason to watch. The Skip Ad Show turned YouTube Ads into an entertainment experience with comedy sketches, music, dancing, reaction videos, and more. Every 30 seconds unlocked an exclusive Cyber Monday discount—the longer you stayed, the bigger the reward.
⦁ TVs, refrigerators, game consoles, and more could drop up to 50% off—but only if viewers stayed till the end.
⦁ The results? People really watched, clicked and shopped.
From Ad Avoidance to FOMO Phenomenon
In just four days, The Skip Ad Show delivered:
✅ 3.5 minute average watch time per user
✅ 950% more watch time vs. Skip Ads average
✅ Cost per click 75% lower than traditional TrueView Ads
✅ CTR (Click-Through Rate) 2.7x higher than average rate
“The Skip Ad Show became Emma’s most effective campaign ever and drove Gollo to achieve its biggest Cyber Monday in history, with an 85% growth in online sales.”
⦁ Eduardo Córdoba, Regional Marketing Manager, Unicomer LATAM.
Turning a Skippable Moment into an Unmissable One
By flipping the script on YouTube’s Skippable Ads, Emma and Gollo proved that even the most annoying ad format can become entertainment—with the right incentive.
