Kuala Lumpur, 5 March 2026 – Sun Life Malaysia, today announced the return of ‘Baju Raya Lama Baharu 2.0’ (Bringing New Joy Through Preloved Raya Clothes 2.0) — a community-driven Raya initiative that gives pre-loved festive attire a second life while bringing dignity and joy to underserved communities. Through the efforts of THE SHOUT GROUP, the campaign now extends beyond the Klang Valley to reach beneficiaries in Penang and Johor.
Building on the strong public response in 2025, which saw more than 2,000kg of pre-loved garments collected and refreshed into Raya outfits. ‘Baju Raya Lama Baharu 2.0’ evolves this year from a local initiative into a multi-state effort. Beneficiaries include residents of elderly care centres, children’s homes, and single-mother communities — ensuring festive joy reaches those who need it most.
“What stood out to us last year wasn’t just the volume of donations, but how willingly Malaysians stepped in when given a clear and accessible way to help,” said Syahriza Badron, Managing Director of THE SHOUT GROUP. “This year’s expansion beyond Klang Valley is a direct response to that — taking a proven idea and scaling it so more communities can benefit.”
Echoing the campaign’s purpose-led approach, Ho Teck Seng, President and Country Head, Sun Life Malaysia, said, “At Sun Life Malaysia, our purpose is to help clients achieve lifetime financial security and live healthier lives. ‘Baju Raya Lama Baharu’ reflects our belief that small actions, when multiplied collectively, can create meaningful change. The overwhelming response last year affirmed that this initiative resonated deeply with Malaysians, and expanding it this year allows us to bring brighter Raya moments to even more individuals and families.”
The 2026 edition is supported by both returning and new partners who enable the campaign’s expanded footprint. AEON BiG continues to support the initiative by providing accessible donation drop-off points nationwide, while KLOTH Cares oversees the sorting and preparation of donated garments. This year also marks the addition of FedEx as a logistics partner, supporting the transportation and distribution of donations across states, making the wider rollout possible.
Running from now until 31 March 2026, Malaysians are invited to donate their well-loved baju melayu, baju kurung, and samping in any style, colour, or size, as long as the items are clean and in good, wearable condition. To stay updated on the campaign’s progress and collection points, follow Sun Life Malaysia on Facebook and Instagram.
