The Salmon is very happy — and a little intimidated, to be honest — to officially welcome Lenski to the roster.
Happy because his work is the kind of smart, hilarious, quietly unhinged filmmaking we love; intimidated because he has risen to the level of a single-name artist.
Lenski is not only an accomplished commercial director but also a successful TV and film director. A rare hybrid who moves seamlessly between formats without losing his voice. His performances are consistently nuanced, his worlds feel lived-in, and his playfulness comes through in every frame. As part of the first wave of AI-era filmmakers, he continues to explore emerging tools while keeping the human core of his storytelling.
His notable work includes channelling Ferris Bueller’s Day Off in Domino’s “Home for Pizza”; encouraging Americans to take a stress-free “Maple Leave” north of the border for Destination Canada; bringing an unapologetic dose of Lionel Richie to an Acrisure campaign; helming EA Sports’ Madden 17 film starring Super Bowl 50 MVP Von Miller — where Miller unveiled surprisingly sharp dance moves alongside a crew of colourful doppelgangers in a playful riff on Justin Bieber’s “Sorry,” urging gamers to “start me”; and directing a promo for the beloved, award-winning series Schitt’s Creek.
“Lenski’s work has the rare quality of being fantastical while still remaining grounded, funny, and oddly emotional—like real life, but photographed much nicer,” said Adam, co-founder of The Salmon and one-half of the directing duo Adam & Dave.
“We couldn’t be more excited to have Lenski in the mix,” adds Dave, co-founder of The Salmon and one-half of the directing duo Adam & Dave. “He’s raising the bar, turning up the dial, upping the ante — and making The Salmon, and possibly the world, a better place in the process.”
Off set, Lenski is the creator and editorial director of Film Worms — The Underground Film School for Kids, a Substack-born watchlist for families seeking screen time that’s offbeat, beautiful, strange, and slightly subversive. What started as a response to his own six-year-old asking, “Can I watch something?” has grown into a community-driven “wormhole” celebrating VHS-era oddities, hand-drawn animation, and films that spark curiosity rather than numb it.
