As women take charge of their journeys, travel has become more than just a trend—it’s a powerful assertion of independence, courage, and exploration. However, the universal concern of safety remains a significant barrier, with women often asking, “Is it safe to travel there?” While many travel platforms highlight what to see and do, few, if any, address safety comprehensively.
Enter The Pink Star Safety Ratings—a groundbreaking initiative designed to redefine how women assess the safety of destinations. Powered by advanced AI and backed by Reliance General Insurance, this global platform uses real-time algorithms to provide accurate safety ratings of a place based on crime history, proximity to emergency services like police stations and hospitals, public amenities and other critical data. For the first time, women travellers have access to a credible, data-driven tool allowing them to explore destinations—cities, towns, or remote getaways—with confidence and peace of mind.
With Kamiya Jani founder of Curly Tales as the face of the campaign launch, a household name now for travel related content. The aim is to resonate more with the audience as she has created significant impact in this space.
The vision behind The Pink Star Safety Ratings is bold: to establish a universally recognized safety index that empowers women, whether traveling solo or in groups, to choose their destinations free from fear and uncertainty. With this initiative, the world becomes not only a place to explore but a safer, more welcoming space for women everywhere.
Mr. Rakesh Jain, CEO of Reliance General Insurance, shared his thoughts on the initiative:
“Safety is more than a basic need – it’s the foundation of true freedom. With The Pink Star Safety Rating, we are proactively addressing a global concern, ensuring every woman can prepare for her travels and feel secure at every step. Just like checking vehicle or hotel ratings has become second nature, we envision safety ratings becoming an integral part of every woman’s travel planning. This initiative is truly a testament to our commitment to provide meaningful & customer-centric solutions.”
With Kamiya Jani, founder of Curly Tales as the face of the campaign launch, a household name now for travel related content. The aim is to resonate more with the audience as she has created significant impact in this space.
Quote from Yash Kulshresth, Co-Founder & CCO, ^atom network
“Cars have safety ratings so that you can make a wiser choice.
Similarly, The Pink Star Rating is the world’s first safety rating system for travellers to make a wiser choice. The world can’t be fixed in a day, but we all can be more cautious about travelling smartly and safely. We are proud to have such brave clients and Kamiya to elevate this idea and make it a global destination before any destination.”
Reliance General Insurance Brand Team: Surabhi Kanjilal, Rahul Sharma, Shilpa Bopanna
Creative Team:
Yash Kulshresth, Rahul Gate, Ruchika Guha, Anil Nair, Shriya Shetty, Sourabh Dhabhai, Snehal Holam
Account Management: Abheek Chatterji, Vikram Purohit
About Reliance General Insurance
Reliance General Insurance, a subsidiary of Reliance Capital, is one of India’s leading general insurance companies. The Company offers a well-rounded and comprehensive bouquet of products including Motor Insurance, Health Insurance, Travel Insurance, and Home Insurance. It provides customized solutions to meet the protection needs of each customer. Reliance General Insurance has a robust network of more than 90,000+ intermediaries and 129 branches across India for offering its products and services to retail, corporates, and SME clients.
www.reliancegeneral.co.in | www.facebook/RelianceGenIn | @RelianceGenIn
