London – The PHA Group, a top 30 independent UK PR agency headquartered in London, has joined PROI Worldwide, the world’s largest partnership of independent communications agencies.
The PHA Group is an 80-person earned first integrated communications agency, founded 21-years ago, with offices in London, Manchester and Leeds, as well as Boston and New York in the United States. PHA builds, grows and protects brands and reputations for consumer, corporate, technology, B2B and healthcare clients through agile, multi-disciplinary teams working across earned, social, digital and paid media.
Paul McCaffrey, EVP, Integrated Campaigns, who will represent PHA within PROI, commented: “Joining PROI Worldwide allows us to be part of a global community that delivers outstanding work for international clients and supports mutual growth. We look forward to collaborating with like-minded independent agencies, sharing expertise, and bringing our earned first integrated model to multinational opportunities across the network. This partnership strengthens the opportunity further for PHA to manage international campaigns on behalf of our clients.”
Angela Scaffidi, Global Chair of PROI Worldwide, added: “PHA’s earned first integrated approach, strong strategic leadership and impressive footprint make them an exceptional addition to PROI.
“Their commitment to innovation – particularly in AI-driven communications and Generative Engine Optimisation – aligns perfectly with our network’s focus on collaboration, forward-thinking solutions and delivering measurable impact for international clients.”
PHA offers a full suite of services including influencer relations, media relations, digital production, research and analytics, and social media management. In 2025, the agency launched its Generative Engine Optimisation (GEO) service and expanded its proprietary PHA AI Stack, positioning the firm at the forefront of AI-enabled communications strategy.
The agency’s client portfolio includes OMODA & JAECOO UK, Numan, HCA Healthcare UK, Virgin Experience Days and Conair Group. Recent accolades include recognition at The Drum Awards, EVIEs, the E-Mobility Awards and the Sports Business Awards.
