Leading independent PR, Digital and Creative agency The PHA Group is pleased to announce the appointment of David Taylor as the agency’s new Head of Digital. David joins the business with immediate effect and will be responsible for driving the continued growth, innovation, and strategic development of PHA’s digital offering.
Bringing over 20 years of experience in digital strategy, performance marketing and integrated communications, David joins The PHA Group from Accord Marketing Ltd., where he progressed through several senior roles including Digital Director and, most recently, Chief Digital Officer. Over the course of his career, David has built an impressive track record delivering award-winning digital campaigns for a broad portfolio of clients across sectors including travel, charity, e-commerce, hospitality, wellbeing, B2C and B2B markets — working with brands ranging from start-ups and SMEs to established household names.
In his new role, David will lead The PHA Group’s digital division, overseeing the agency’s SEO, paid media, paid social, content marketing and digital PR teams. His appointment reflects The PHA Group’s ongoing commitment to delivering fully integrated campaigns, underpinned by strategic insight, data-driven performance, and measurable results.
Commenting on his new role, David said:
“I’m very excited to be joining the PHA family at such a pivotal point in time. There is huge heritage within the agency and keen to lean into that, expanding on the agency’s existing digital expertise to deliver best in class, high performing digital activity for brands. The overlaps between traditional PR and digital have never been greater than they are now, combined with the relentless march of AI, this brings new and exciting possibilities for new opportunities and creative solutions.”
George Coleman, CEO at The PHA Group, added: “We’re delighted to welcome David to our ever-growing Digital team. His deep expertise across multiples sectors and the digital landscape, combined with a data-led, results-driven approach, will be invaluable as we help clients navigate an increasingly complex and rapidly changing marketing environment.”
