NEW YORK, March 4, 2025 — Long known as a leader in its support of the global creative community, The One Club for Creativity has expanded its purview with the launch of a new professional development series designed to help agency and brand-side strategists navigate the fast-changing marketing landscape.
The One Club Strategic Revelations series kicks off with a free virtual panel on April 16, 2025 for strategists at all levels, followed by one-day in-person seminar in New York on July 17, 2025 for more senior-level practitioners.
Agency and brand-side strategists in all roles, at all career levels, will be able to stay ahead of the curve by accessing industry leaders and future-forward insights in both virtual and in-person formats.
“Strategists are essential to shaping creative direction, but there’s a lack of dedicated spaces for them to network, and engage peers about the latest trends and challenges to how they work,” said Kevin Swanepoel, CEO, The One Club. “We’ve taken the learnings from our successful Creative Development department and applied them to how the club can help strategists to upskill, better serve clients, and enhance their career opportunities.”
Strategic Revelations virtual panel
The virtual panel, presented by The One Club and Ladies Who Strategize, takes place on April 16, 2025 from 12:00 pm-1:00 pm ET and is free to attend for strategists of all levels.
The panel will offer a preview of the key discussions happening at the full-day seminar in July, including AI’s role in strategy, media consumption shifts, new ways to extract consumer insights from social and media platforms, and more.
Confirmed virtual panel speakers include:
- Kathleen Bokar, Head of Strategy, The Kitchen @ Kraft Heinz
- Ariana Koblitz, VP, Experience Design Lead
- Katherine Lee, Executive Director of Strategy, Athletics
- Anita Schillhorn, Executive Director, Strategy, McKinney
- Moderator: Kim Mackenzie, brand strategy consultant, founder, Ladies Who Strategize
Strategic Revelations seminar
This full-day in-person seminar will be held on July 17, 2025 at The One Club gallery in New York.
In contrast to the virtual panel, the seminar will feature closed-door, unfiltered discussions with top strategists across the disciplines of strategy, including brand, content, social, communications strategy, and more.
Hands-on learning will take place through small group sessions and workshops that address the real challenges of today’s strategy roles. The day also includes ample networking opportunities with top strategists and industry thought leaders.
Confirmed Strategic Revelations seminar speakers to date include Lizzy Bilasano, Head of Creative Strategy at Whalar, Megan Herren, Strategy Director at Movers+Shakers, and others to be announced shortly.
The seminar is an opportunity to engage with the best minds in strategy, from curated speakers from leading agencies, brands, and digital platforms. Takeaways will include the tools, frameworks, and methodologies strategists can apply immediately to develop insights, strategies, and award-winning work.
Strategic Revelations seminar early-bird registration before May 23, 2025 is $300 for The One Club members, $349 for non-members. Regular pricing after that date is $349 for members, $399 for non-members.
The Strategic Revelations series also represents a new opportunity to foster a growing community of agency and brand-side strategists from around the world, many of whom are recognized in The One Club’s annual Global Creative Rankings, which includes the industry’s most comprehensive rankings of Global Chief Strategy Officers, Chief Strategy Officers, Strategy Directors, and Strategists.
For more information and to register for either event, please visit the Strategic Revelations website.
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.
