10 June 2026 – For more than a century, HEINZ and Heineken® have played a role in bringing people together… around tables, in front of screens, at events, and beyond. Now the two iconic brands have officially come together to celebrate a connection of their own — giving us the match we’ve all been waiting for.
An unexpected combination at first glance, but a familiar one in practice. This limited-edition six-pack brings that idea to life, pairing five Heineken® beers with one bottle of HEINZ Tomato Ketchup. On the surface, it’s simple. But it reflects something recognisable… that some of the best connections can come from the places you least expect.
And while the world loves a rivalry, this one’s about shared moments, not sides. Heineken® and HEINZ are raising a bottle to the kind of unexpected connections that turn casual gatherings into memorable ones…proving the best pairings are often the ones hiding in plain sight.
Karen Owen, Chief Growth Officer at HEINZ Europe and Pacific said “For 150 years, HEINZ and Heineken have been part of the moments that bring people together. This summer, we’re making it official. From the irrational love that inspires our fans to go ‘all in’ to our shared commitment to quality, this partnership may be our most rational one yet.”
Nabil Nasser, Global Head of Brand Heineken® added “Heineken has always been about sparking fresh connections. This collaboration is a reminder that even the most unlikely pairings can feel completely natural when they’re part of shared moments – it’s the match we’ve all been waiting for… as unexpected as it might be”
The HEINZ x Heineken® six-packs are available in a strictly limited run this summer.
