The Many has been named agency of record for Nature’s Bakery, the beloved soft-baked snack brand and part of the Mars family of companies. The agency’s scope covers strategy and creative, with a campaign set to launch in early 2027.
“We’re excited to build brand love for Nature’s Bakery through breakthrough, culturally relevant content and to drive high growth on this beloved snack bar brand!” said Pilar Arellano, SVP, Head of Marketing at Nature’s Bakery.
