London, April 1, 2026: The Liberty Guild, the global creative agency driven by the desire to make a positive impact, is launching WhatStrat, a WhatsApp-based strategic offering that gives brands instant, always-on access to senior strategic counsel.
WhatStrat reflects modern fast-moving businesses and the increased speed and importance of ideation and creation. In a world where ideas operate in real time and opportunities and risks surface daily, sometimes hourly, strategic support is still often structured around quarterly meetings or project timelines. WhatStrat allows strategic decisions and conversations to be made in messages, not meeting rooms, where conversations are already happening fast, direct and in the moment.
WhatStrat works by pairing senior freelance strategists from The Liberty Guild’s global network of 500+ creatives and planners with key clients, available on a fixed monthly fee, per client and per geography. Instead of waiting weeks for a deck or booking time for a formal workshop, clients can message, voice-note or share ideas in real time and receive thoughtful, senior-level strategic input when they need it.
With more than 500 award-winning independent creatives and strategists distributed across 37 countries and cultures, The Liberty Guild exists because the traditional agency model gets in the way of good work – too many layers, too many overheads and too much process. WhatStrat is the natural extension of that philosophy.
For clients, it means having strategic smarts in their pocket. For freelance strategists, it offers a sustainable, retained model and consistent income in exchange for being consistently “on”.
Brands can subscribe to WhatStrat directly through The Liberty Guild. Each partnership is carefully matched from the Guild’s global network of 500+ independent creatives and strategists, ensuring the right cultural and geographic fit.Jon Williams, CEO and Founder of The Liberty Guild, said: “WhatStrat is top-level global strategic thinking embedded into the daily flow of business. Whether it’s stress-testing a creative platform, shaping a go-to-market plan, pressure-testing positioning or responding to a cultural moment. We even had a moment when a client asked about research on giving blood, and one of the WhatsStraters was actually giving blood. Strategy in real life in real time, in their hand.”
