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The Indian Influencer Governing Council (IIGC) announces December 2nd as World Influencer Day

Roastbrief by Roastbrief
July 7, 2025
in Agency
Reading Time: 2 mins read
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The Indian Influencer Governing Council (IIGC) announces December 2nd as World Influencer Day
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Bangalore/Mumbai: 07th July, 2025: The Indian Influencer Governing Council successfully hosted its Third Chapter at Taj Bangalore, bringing over 100 top voices from the creator economy, including marketing heads, digital leaders, and pioneering influencers under one roof. As the next step, IIGC announced 2nd December to be celebrated “World Influencer Day”, a dedicated occasion to recognize creators across genres and platforms. 

The Bangalore Chapter was marked by the launch of IIGC Protect, a new initiative in collaboration with Trilegal and United we Care x Adayu (Fortis), aimed at equipping influencers with legal education and mental wellness support. The session featured inputs from Nikhil Sachdeva (Partner, Trilegal), Rana Atheya (VP – Business, United We Care), Sachin Baliga (Advisor – Neuromodulation Program, Fortis), and creator Aneri Thakkar.

The event also introduced the IIGC Taskforce and outlined the Code of Standards for brands. Leaders such as Varun Oberoi (VP, Head of Marketing and Corporate Communications, Nissin) and Jaikishin Chhaproo (Head Media & Brand PR, ITC Limited) led this segment, alongside Gaurang Thosani (Head Digital Marketing and e-Sales, Royal Sundaram) and Aparajita Mukherjee (Head, Brands in Culture, DIAGEO), who discussed best practices for responsible influencing.

Tej Prakash Yadav, BBC Media Action, said, “Influencers have the power to spark change, ignite conversations that matter, and build something bigger than a brand: a movement. Influencing for Good adds depth to social capital, strengthens credibility, and shows the world the human behind the handle.”

Gunjan Taneja (@Gunjanshouts), added, “Being an influencer is not about the number of followers or views, but the impact we are able to create. We need to consider that with our every word, action and recommendation one or several of our followers will buy the product or service with their hard earned money. Which is why it is our responsibility as creators to be cautious of what we say, with maturity and sensibility before we put out content.”

Sahil Chopra, Chairman & Founding Member, IIGC, led the felicitation ceremony that honored board members, as well as winners of the Indian Influencer Ratings Weekly Picks, which recognizes both “Trendsetters” and emerging “Underdoggs.”

Commenting on the 3rd Chapter, Sahil Chopra, said, “The influencer ecosystem in India is at a turning point, moving from raw creativity to structured professionalism. With IIGC Protect, the Code of Standards, and now World Influencer Day, we’re laying the foundation for a future where creators are not just content generators, but powerful, responsible voices shaping culture, commerce, and community.”

Tags: agencyIIGCThe Indian Influencer
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