Wednesday, March 11, 2026
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Creators
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Creators
No Result
View All Result
Roastbrief US
No Result
View All Result

THE IMPOSTEROUS GUS WORLAND WANTED TO DO SOMETHING DIFFERENT BY THE TIME HE WAS 40, SO THE X-MEN PUT HIM WITH THE AUSSIE CRICKET TEAM

Roastbrief by Roastbrief
August 29, 2022
in Awards and Events
Reading Time: 3 mins read
A A
Share on FacebookShare on Twitter

LIA has partnered with Michael Knox and Graham Drew to bring you a podcast series dedicated to exploring the oft felt, but little-talked about phenomena of Imposter Syndrome within the Creative Industry. With a new episode every week, The Imposterous has been created to explore the theory that even the world’s most respected creative professionals suffer pangs of inadequacy that either stifle their potential brilliance or protect them from mediocrity. Tune in to find out how Imposter Syndrome might just be your superpower, if you let it.

This week’s guest is a man on a mission, one that could not be more important. Gus Worland has an unusual measure of his own success – it’s not promotions, awards or even money – it’s lowering the suicide rate in Australia. Gus’ vison for zero suicides and mental fitness could not be more serious, but as a person it would be hard to find someone warmer or more irreverent….or closer to Wolverine.

In our conversation we find out how Gus started of selling PC’s, he was pretty good at it, but it never felt like he was meant to do it. Then on a call with his best mate, Hugh Jackman, they came up with the idea to make a TV show following the Australian cricket team chasing the Ashes. One thing led to another, more TV shows, a Breakfast Radio host and now one of the best known faces in the country.

You’ll find the word ‘luck’ used quite a lot as Gus talks, he has a very healthy attitude to that. When asked/accused in an interview that he’d never have got anywhere without a Hollywood star as a mate – Gus’ reply was ‘You’re right! How cool is that?’. We talk about luck versus talent and how it’s easy to do your self down as just being ‘lucky’. But really, luck is opportunity, and it’s what you do with that opportunity, the skill you need to back your own ability and the hard work that comes with that, that’s what really counts.

In 2006 Gus lost a friend to suicide, a tragic even that has set the course for his true passion, Gotcha 4 Life, Gus’ charity who’s single minded purpose is to lower the male suicide rate – which is currently the number one killer of men aged 15-44. We discuss how most of us will have a bunch of ‘mates’, but the vital nature of having that one true friend that you can open up to an be truly honest with.

Gus simply does not accept the alarming statistics surrounding suicide in Australia and that eight people take their life every day. Gotcha4Life believes in the power of prevention through connection and champions the idea of proactively building mental fitness and the resilience required to deal better with the challenges that life throws at us.

Gus is a big believer in starting meaningful conversations by developing better social and emotional connections with mates, families, colleagues and community. To drive real change, Gotcha4Life funds educational workshops and innovative training programs throughout Australia that build mental fitness in individuals, organisations and communities to activate strong, open and binding relationships.

ShareTweetPin
Previous Post

In advertising say less, communicate more.

Next Post

Starbucks Invites You to Forge Your Own Path in New Film from Iris

Related

PUMA Launches New Campaign with Rosé from Anomaly
Agency

PUMA Launches New Campaign with Rosé from Anomaly

March 11, 2026
QMS expands national digital network through new AOM agreement
Agency

QMS expands national digital network through new AOM agreement

March 11, 2026
Chemistry powers first major brand campaign for Powerco
Agency

Chemistry powers first major brand campaign for Powerco

March 11, 2026
Make Every Day Count in Kilometers
Agency

Make Every Day Count in Kilometers

March 11, 2026
nobodys Launches Promising to Protect the Idea, Not the Ego
Agency

nobodys Launches Promising to Protect the Idea, Not the Ego

March 11, 2026
Bastion and Cancer Institute NSW develop ‘Mutations’ Campaign Graphically  Depicting the Hidden Damage of Smoking 
Agency

Bastion and Cancer Institute NSW develop ‘Mutations’ Campaign Graphically  Depicting the Hidden Damage of Smoking 

March 11, 2026
Next Post

Starbucks Invites You to Forge Your Own Path in New Film from Iris

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Creators

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.