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THE IMPORTANCE OF CROSS-CUT METRICS IN THE MEASUREMENT OF OOH AND DOOH ADVERTISING CAMPAIGNS

Roastbrief by Roastbrief
July 31, 2023
in Advertising, Agency, People
Reading Time: 2 mins read
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THE IMPORTANCE OF CROSS-CUT METRICS IN THE MEASUREMENT OF OOH AND DOOH ADVERTISING CAMPAIGNS
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Measurements of results in OOH and DOOH campaigns allow you to evaluate the effectiveness of advertising, better understand the audience, optimize the strategy and make informed decisions for future campaigns. These metrics are critical to measuring return on investment (ROI) and ensuring that your advertising efforts are generating the desired results.

In the dynamic world of advertising, effective campaign measurement is key to assessing its impact and optimizing advertising efforts. For the metrics to be comparable, it is essential to have transversal measurement systems, that is, to be able to measure campaign results in different parts of the world with the same criteria and tools.

In this sense, with TDT -Technology Development Tools- we have taken a big step forward with the launch of our new cross-sectional data service, TDT Metrics. This comprehensive measurement solution for the advertising industry promises a revolutionary change in standardization for measuring the results of OOH (Out-of-Home) and DOOH (Digital Out-of-Home) advertising campaigns around the world.

One of the main strengths of this solution is its ability to process and standardize large amounts of data from multiple sources. With its own data analytics team and an impressive processing center, the company is able to process a wealth of information that allows the measurement of device impressions in a given location, which is critical to understanding the reach and effectiveness of a business. advertising campaign.

Another notable aspect is the way in which we approach the normalization and comparison of data at a global level. Through a layer of processed and functional data, this solution makes it possible to interpret metrics in a simple and homogeneous way, facilitating the management, planning and reporting of advertising campaigns. This ability to compare results globally offers advertisers and media owners a significant competitive advantage, as they can evaluate the performance of their campaigns in different locations and compare them against global standards.

In addition, this solution is not limited to device measurement only, but also considers the mobility of people through various data sources, such as mobile devices, vehicular traffic, tolls, and population census data. This holistic perspective provides a more complete and accurate view of target audiences, which is invaluable in targeting advertising efforts effectively.

For this we have been developing this algorithm designed exclusively for the outdoor advertising industry, which has been refined and improved for more than 5 years. This ensures the reliability and scalability of the metrics provided, allowing you to make informed decisions based on solid data.

In conclusion, this solution represents a significant advance in the measurement of OOH and DOOH advertising campaigns. With its ability to process large volumes of data, its focus on global standardization and comparison, and its dedication to the outdoor advertising industry, this comprehensive measurement solution provides media industry professionals with the tools to assess and optimize your campaigns effectively. Combining accurate, globally comparable data with analytics and reporting capabilities provides a comprehensive and powerful solution to drive the success of advertising campaigns in today’s world.

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