Independent creative agency The Hallway announced today that they are parting ways with Chinese owned Ute and SUV manufacturer GWM following a pitch that was triggered by the company’s contractual policies and requirement for regular agency pitch.
In the time since The Hallway was appointed to the account, the agency’s work – from masterbrand strategy to a raft of model launches, sponsorship activations, website redesign, 1-1 comms and brand experience – has spearheaded GWM’s rise to being Australia’s fastest-growing volume auto brand, with multiple Top 10 industry sales results in recent months.
In a joint statement, The Hallway partners Simon Lee and Jules Hall said: “We’d like to take this opportunity to publicly celebrate and thank our amazing team who dedicated themselves to growing the GWM brand, achieving record commercial growth for their business. And we wish GWM every success moving forward.”
“Our focus now is on forming a new long term partnership with an ambitious automotive company with whom we can continue to apply our considerable expertise in this sector, building meaningful connections between a brand and its audience and driving sustainable sales growth.”
Creative highlights include:
GWM Cannon Alpha Hybrid Ute Launch:
GWM Tank 300 Launch:
GWM Haval H6 Hybrid Launch:
GWM TANK 500 Launch:
GWM ONE NZ Warriors sponsorship (below):
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