Burger King Ecuador has done it again. Following the viral success of its Community Manager stunt, the brand continues to push the boundaries of digital marketing with a bold and unexpected move.
From Prank to Phenomenon
December isn’t typically a standout month for fast food, but this year was different. In collaboration with BBA Ecuador, Burger King announced the Donut Burger—a flame-grilled patty with bacon, cheddar cheese, and glazed donuts instead of buns. Originally meant as a prank for Día de los Inocentes (Latin America’s April Fools’ Day), it quickly became a global sensation.
Viral Impact and Business Success
The reaction was instant: thousands of comments, streamers like Lacy reacting live, and curious customers flooding Burger King locations to see if the Donut Burger was real. Sales surged, not just in engagement but in actual purchases of other menu items.
Once again, Burger King Ecuador proves that creative marketing can turn a joke into a winning business strategy.
Credits:
- Creative Executive Officer: Bryan Recalde
- General Account Director: Francisca Frisch
- Account Executive: Ana Andrade
- Creative Director: Luis Barrera
- Creative Writing: Carlos Rivas
- Content Manager: Bernarda Espinosa
- Community Manager: Abel Ramirez
- Graphic Designer: Carlos Rivas
