The Toyotathon is on.
The Corner was appointed by Toyota GB following a competitive pitch earlier this year.
Their task was to deliver an impactful and durable sale event platform with the flexibility to support future events, the Toyotathon launches on May 1st across TV (Linear + VOD), Radio, Digital and Social, following some teaser activity across the London and Manchester marathons.
The TV advert leans into a uniquely British sense of humour, celebrating the nation’s love for a bargain. With charm and wit at its heart, the creative shows everyday Britons spontaneously abandoning their daily lives – from getting a haircut, to an alfresco lunch – and joining an ever-growing crowd that grows into a crescendo moment at a Toyota dealership, where one of protagonists grabs a bargain driving off in her brand-new Toyota.
Tom Ewart, CCO, The Corner said – “Something a bit different for a car ad: people running. We wanted to celebrate the British obsession with nabbing a great bargain, and get some pushing and shoving in there too. Oh, and a woman dressed as a banana. But hurry, sale event ends May 31st!”
Emma Lane, General Manager – Brand Communications, Toyota GB said – “We wanted to create something that was distinctly Toyota and something that would resonate with a UK audience. The Corner has done an incredible job delivering against our brief.”
