Latest research from Contagious (part of LIONS and sister brand of WARC) which polls 100 C-suite marketing and agency execs to get a read of the biggest opportunities and threats on ad industry leaders’ radars this year.
Headlines from the Contagious Radar 2025 show that:
Geo-political and economic uncertainty is the biggest challenge facing the industry in 2025, followed by having to do more with less and clients devaluing creativity.
36% of industry leaders believe the most exciting opportunity for creativity in 2025 is brand collaborations.
Both clients and agency leaders overwhelmingly believe that agencies are no less valuable in an AI world, with 88.6% of clients and 84.6% of agencies saying that they are not less valuable.
If there are any headlines that you think would be interesting to your audience and you would like to explore further then please let me know and I can provide more detailed findings and loop you in with spokespeople and contributors to the report for a deeper analysis.
I’d also like to invite you to attend the free Contagious Radar webinar on 27 February at 2pm GMT. This will cover:
- The major themes and findings revealed by this year’s Radar report
- Practical advice on how to interpret these trends and turn them to your advantage
- Expert insights from our panelists of industry leaders
Speakers will include:
George Bryant, global CCO at Golin
Miriam Plon Sauer, SVP global strategy director McCann Worldgroup
Marta Garcia Alonso, CMO Heineken Mexico
You can sign up for the webinar and find more information on Contagious Radar here.
