New York-based out-of-home media company KAP Media is behind many of the large-scale installations that transform downtown Austin during SXSW. Best known for its work at San Diego Comic-Con, the company has rapidly expanded its SXSW presence since debuting in 2023. Working with brands, agencies, property owners and SXSW organizers, KAP installs large-format wallscapes, projections and building takeovers across downtown in the days leading up to the festival.
One standout installation this year was Paramount+’s Dutton Ranch experience, which KAP Media brought to life with Kamp Grizzly and SXSW through a 39,000-square-foot wall wrap and large-scale projection on the Fairmont Austin. Delivered from brief to launch in just four weeks, the activation created a first-of-its-kind wrap and projection canvas at SXSW, lighting up the Austin skyline each night with the message: “Texas, you’re on notice. Beth and Rip are coming for you.” Above All Media handled the vinyl installation, while A3 Visual produced the projection media.
KAP’s 16 placements this year (Client, Promotion, Location):
- HubSpot, HubSpot, Fairmont – Wall 1 | 24K
- *NEW* Paramount+, Dutton Ranch, Fairmont – Wall 2 Projection
- Paramount+, Landman, Fairmont – Spine | 15K
- Paramount+, The Madison, Fairmont – Podium
- Paramount+, Landman, Fairmont – RR & CC Ground Takeover
- Paramount+, Dutton Ranch, Fairmont – RR & CC Ground Takeover
- Paramount+, The Madison, Fairmont – RR & CC Ground Takeover
- Paramount+, Marshals, Fairmont – RR & CC Ground Takeover
- Blackmagic, Blackmagic, Fairmont – Red River + Entrance
- Glance AI, Glance AI, Hilton – Entrance Walls
- Warner Brothers, They Will Kill You, Hyatt Centric – Congress Ave & 8th St
- Rivian, Rivian, Hyatt Regency – PMC Cypress Garage
- Glance AI, Glance AI, JW Marriott – Brazos Ground Level
- Universal, Disclosure Day, JW Marriott – Brazos + 2nd Wallscape
- Netflix, Peaky Blinders: The Immortal Man, SFA Royal Sonesta – Congress + 7th St
- Swatch, Omega, Westin – Side Wall Projection
