São Paulo, January 2026 – Bringing together technique, innovation, and an operating model that places artificial intelligence at the center of the workflow, The Circle is born. The studio positions itself as a full-service production company, working across everything from live action to complex fronts of VFX, 3D, and animation. At The Circle, technology and AI are not present only in the final deliveries, but throughout the entire operation, acting as tools that optimize processes and amplify creativity.
Leading the operation are Leonardo Aiello and Gabriel Gonzaga. Leo, a film director and editor with experience at agencies such as Africa and Talent Marcel, brings to his résumé awards at Cannes and Effie for brands like Heineken and Riot Games. Gabriel, an executive producer with more than a decade in the market, adds expertise in managing major accounts such as Ambev and Vivo. The team is rounded out by Moema Porro, who leads Communication & New Business, strengthening dialogue with agencies and brands.
“Our focus is to put the idea at the center. We don’t want to be just executors, but partners who elevate the creative potential of each campaign,” highlights Leonardo.
The production company is part of the Landscape ecosystem, a partnership that strengthens its operation, which already enters the market with access to the holding’s full structure. “Last year we began a partnership with Gabriel and Leo through our API format, when we had the opportunity to closely follow the duo’s talent and strategic vision across different projects. It was natural to expand the partnership model, and this move is part of our strategy to diversify the profiles of production companies within the ecosystem,” says Fernanda Geraldini, CBO of Landscape.
The name, inspired by the fluidity and wholeness of the circle, reflects the search for integrated processes without rough edges. “The circle is fluidity and movement. It turns, adapts, renews itself. This idea translates our way of producing: seamless processes, integrated teams, and a smooth journey, guided by high technical rigor,” says Gabriel.
