TORONTO, ON • MAY 20, 2026: The Canadian Centre for Child Protection (C3P) has partnered with No Fixed Address to launch the powerful new PSA, “You Would Do Anything.” Featuring a haunting version of Meat Loaf’s “I’d Do Anything For Love (But I Won’t Do That),” which was donated 100% free of charge by the estate of the songwriter Jim Steinman, the commercial acts as a powerful reminder that parents are powerless to protect their children online.
As the number of children using social media grows, so too does the rate of technology-facilitated sexual violence against them. In fact, 90% of teen victims of online sexual violence experienced harm in private messaging environments1. But right now, there’s no onus on technology companies to do anything about it. According to C3P, this needs to change. And it needs to change now.
“Parents would do anything to protect their kids in the real world, but they’re powerless to protect them online,” says Lianna McDonald, Executive Director of C3P. “This is where we need legislators to step up and pass laws that force tech companies to protect our kids against online harm. But as the song says, for some reason, they “won’t do that”.”
“You Would Do Anything” is the most recent in a history of powerful work from NFA and C3P’s long-term strategic partnership to shine a spotlight on all the ways we can better protect children online. The campaign targets law makers across political parties, asking them to pass a law that holds tech companies accountable and forces them to proactively act to better protect children online.
“The commercial is a visual love letter to all the ways parents protect their children, things all parents can relate to, but with an unexpected ending no parent saw coming,” says Alexis Bronstorph, Chief Creative Officer at No Fixed Address. “And “I’d Do Anything For Love” was the perfect song to deliver that. It has the heart to match the moments of parental love and the gut punch revelation that the government won’t do their part in helping protect kids.”
C3P also worked with media agency, 2045 Collective, to get a large portion of media donated as well, including digital ads targeted around government buildings across Canada as well as broadcast TV, streaming TV, social, and digital. Also donating their skills, time, and passion free of charge to the campaign were production and post-production partners Felon Studios, Director Luke Nairn, Nimiopere, Studio Feather, and Grayson Music.
Concerned citizens are encouraged to spread the awareness by sharing the video at ProtectChildren.ca/you-would-do-anything.
