As you know, the “Buen Fin” is approaching its thirteenth edition and everything indicates that it will be an economic feast. The Ministry of Economy has assured that this event, in the style of the famous “Black Friday”, comes loaded with good vibes to boost economic activity in our country.
Since its inception in 2011, the “Buen Fin” has been a team effort between the public and private sectors, a powerful alliance to promote consumption and give a boost to our brave merchants and entrepreneurs.
Abel Romero López, Undersecretary of Industry and Commerce of the Ministry of Economy, shared in a conference that this program has been a wonder, even in pandemic times! The event has managed to increase sales in an impressive way, even when the situation got complicated!
And that’s not all! According to Mr. Romero López, the economic numbers are smiling on us. The Gross Domestic Product grew by 3.3% in the third quarter of 2023 compared to the previous year! In addition, inflation fell considerably, from 8.41% in 2022 to 4.26% in October 2023! We are in the perfect position for “The Good Fin” to be a complete success this year!
Speaking of numbers, did you know that in 2022 sales of 134,400 million pesos were recorded? Well, this year it is expected to exceed 141,000 million pesos in sales! Mr. Romero López assured that both the Ministry of Economy and the private sector will be on the lookout to ensure that the event is fair and without weird tricks that discourage purchases and competition.
On the other hand, the Federal Consumer Protection Agency (PROFECO) informed us that more than 100,000 establishments will join the “Good Fin”. The PROFECO will be like an eagle verifying that all offers and promotions are real! And they will not escape any misleading advertising in the media, watch out!
And speaking of the PROFECO! In the last edition, they received 50% fewer complaints compared to the previous year! And they managed to resolve 91% of the cases, a feat! Berenice Romero, PROFECO’s deputy director of services, gave a touch to merchants to apply themselves and provide clear information, so that consumers can decide with all the data in hand!
The “Buen Fin” is around the corner and everything looks phenomenal! Ready for some smart shopping and full of opportunities!