São Paulo, April 2026 – Anyone who has a pet at home knows they don’t need a clock to tell when it’s time to eat, go for a walk, or get some affection. This loyalty to routine is what drives GoldeN’s new campaign, created by Euphoria Creative, which introduces the concept: “The Best Time of the Day. Every Day.”
The narrative explores pets’ well-known “internal clock,” as they faithfully follow schedules and prompt their owners to repeat these everyday rituals. In the film, the first meal of the day is portrayed as one of these special moments, reinforcing the bond between pet and owner. From there, the campaign presents the brand’s new positioning, directly tied to the “GoldeN moment.”
“Everyone who lives with a pet knows there are many rituals in our daily lives. There are several ‘best moments of the day,’ and this campaign captures exactly that. In addition to a new positioning, this campaign also marks the launch of the new generation of GoldeN, the only ‘premium special’ brand in the market that now features natural antioxidants across its entire line,” says Felipe Mascarenhas, GoldeN’s Head of Marketing.
“We started from the idea that for pets there are several ‘best moments of the day,’ whether it’s mealtime, прогулка, or simply being with their owner. The film reflects this perspective through the first meal of the day, but the concept expands to all everyday situations,” adds Marcelo Rizério, co-founder and CCO of Euphoria Creative.
A squad of influencers will amplify the campaign on social media. Each will receive a disposable analog camera as an invitation to capture every “best moment of the day” with their pets and share these GoldeN moments with their followers.
In addition, the campaign will be featured during the commercial break of the soap opera “Coração Acelerado,” as well as across Meta, YouTube, TikTok, and Google.
