BROOKLYN, NY — After helping launch Rohto’s Dual Light Relief product in 2024, The BAM Connection will now take on ALL of Rohto Eyedrops in the U.S., including their Max Strength, Cool Relief, and Optic Glow products. BAM will be responsible for strategy, all social, as well as sampling, partnership opportunities, and media.
“What an opportunity for our agency to take on the full suite of products for the number-one eye care brand in the world,” says Maureen Maldari, CEO of The BAM.
Jim Thornton, Head of Sales, U.S. Domestic, The Mentholatum Company, adds: “BAM has proven to be a true partner. They keep showing up with ideas we love.”
Rob Baiocco, Chief Creative Officer of The BAM, notes: “These are the kind of clients that encourage creative thinking. We started working with them last year by launching a new product, Rohto Dual Light Relief. Now, we’re taking over all of the brand’s SKUs and using what we did on the first assignment as a springboard for a complete redesign of the brand’s social look. In addition to ongoing brand work on social, we wanted to create big tentpole ideas that tie to something topical. For example, we have a one coming out this month just in time for Summer.”
He adds, “The biggest marketing challenges facing Rohto are simply that there’s a sea of eye drops out there flooding the market, and it can be hard to stand out. That’s why we’re incorporating a design that picks up on the clean, modern look of the product itself, as well as tentpole ideas that get attention for the brand and help them break out.”
