The bouncing ad, reminiscent of DVD player logos, allowed viewers to scan the code, taking them to a cryptocurrency website offer.
Most of this year’s Super Bowl commercials featured the familiar voices of celebrities, from Zendaya to Colin Jost. But if you were watching the game this year, you may have been wondering what was up with a mysterious commercial where no one spoke. During the second quarter of the game, a 60-second ad aired showing a bouncing QR code nodding to the bouncing DVD meme. Although the ad didn’t feature any dialogue, it did include the song Money, covered by electronic musician Com Truise.
The ad was for cryptocurrency company Coinbase, and if you pulled out your smartphone and focused on the QR code, you were taken to coinbase.com’s website. The ad-makers are hoping new customers will register for a Coinbase account using the link, promising $15 in Bitcoin to those who sign up, and also offering a chance to win one of three $1 million prizes in a sweepstakes.
Social media users had fun with the ad.
Wrote one person, “I scanned that QR code and lost $4.5 billion?????”
Said another, “I scanned the QR code and the FBI is demanding me to open my door.”
I scanned that QR code and lost $4.5 billion?????
— Ken Tremendous (@KenTremendous) February 14, 2022
https://twitter.com/IanPerry_/status/1493014820911661058?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1493014820911661058%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fd-42091662441772919674.ampproject.net%2F2201262038001%2Fframe.html
I scanned the QR code and experienced the heat death of the universe. pic.twitter.com/ouYqJ9kfVc
— Todd the Hoptimist 🕙🇺🇸🇺🇦👍 (@TMcWill) February 14, 2022
Everyone watching the Coinbase Super Bowl trailer pic.twitter.com/Xm4MPUujO3
— goattfishh (@goattfishh) February 14, 2022
My dumbass checked the DVD player 😂
— Kam Jones (@KamJone69713157) February 14, 2022
Shout out to Coinbase for giving the people what they want and letting it hit the corner
— KFC (@KFCBarstool) February 14, 2022
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