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Tess O’Brien joins SKMG to lead new property and built environment division

Roastbrief by Roastbrief
May 8, 2025
in Agency, People
Reading Time: 2 mins read
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Tess O’Brien joins SKMG to lead new property and built environment division
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Strategic communications consultancy SKMG has appointed Tess O’Brien as Group Account Director, adding world-class property expertise to the business’ experience in media, marketing, entertainment, tech and executive reputation.

Tess brings more than 14 years’ experience leading strategic communications for landmark developments, global real estate brands and architectural icons across New York, London and Sydney. Tess has built a reputation for delivering sharp, story-led campaigns that shape perception and drive business outcomes.

Before joining SKMG, Tess led external communications for Sotheby’s International Realty and throughout her career has worked with industry leaders like JLL, DeSimone Consulting Engineers, Fosun International, London Square, Zaha Hadid Architects, Costa Navarino, CallisonRTKL and many more.

At SKMG, Tess leads a new property, architecture and urban development portfolio, extending the consultancy’s trusted executive advisory into a category where reputation, stakeholder engagement and earned authority matter more than ever.

SKMG co-founder Andrew Knowles said: “Tess is a force. We are delighted to have her join the team and look forward to the next chapter of SKMG, bringing our thinking and execution to developers, architects, real estate brands and the broader built environment sector.”

SKMG co-founder Neil Shoebridge said: “Tess’s appointment is a big statement of intent. She brings new depth, experience and skills to the team and will be central to unlocking a new era of growth for the business.”

Tess said: “There’s so much opportunity in the APAC property space for smarter, sharper communication. From major public developments to future-focused engineering and design, property stories touch all of us. SKMG has a unique ability to cut through noise with work that’s strategic and effective. I’m thrilled to be part of what’s next.”

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