In support of the Lionesses competing in the Women’s Euros this summer, Tesco and BBH sent secret messages of support to the team over the tournament.
The final OOH campaign – titled ‘Receipts’ – sees acrostic lists of purchases, which on closer look spell out messages of celebration and support.
CREDITS
Campaign title: Receipts
Advertising agency: BBH
ECD: Felipe Serradourada Guimarães
Creative director: Luke Till
Associate Creative Directors: Charlotte Watmough and Holly Fallows
Designer: Miguel Sousa
Deputy CSO: Saskia Jones
Business Lead: Tori Meadows
Account Director: Alexander Boden
Account Executive: Dow Sivell
Agency print producer: Rachel Clarke
Media planner: Bex Donald
Media agency: EssenceMediacom
Production company: BBH Studios
Post-production company: BBH Studios
Post-production producer: Rachel Clarke, Toni Polain, Connor Farrow Guy
