London, July – Teads (Nasdaq: TEAD), the omnichannel outcomes platform, has announced the promotion of Sam Maloney from Commercial Director to Managing Director. In his new role, he will be responsible for leading growth for the UK market across Teads’ London and Manchester offices, reporting to Alex Savic, Managing Director EMEA & LATAM.
As Managing Director, Maloney will lead Teads’ UK business and will be responsible for the region’s commercial strategy, financial performance and overall operations. Working closely with cross-functional teams across the organisation, he will focus on accelerating sustainable growth, strengthening strategic partnerships with advertisers and agencies, and expanding the adoption of Teads’ omnichannel advertising solutions across the UK market.
Maloney has been with Teads for over two years, and most recently served as Commercial Director, where he led the transformation of the company’s UK commercial organisation. In the role, he introduced a new operating model focused on customer outcomes and sustainable growth, helping position the UK business for its next phase of expansion. This followed his promotion to Trading Director for the UK, a position he was appointed to after the merger of Teads and Outbrain. Prior to that, Maloney held the role of Interim Managing Director for Outbrain.
Before joining Teads, Maloney held senior commercial leadership roles at Quantcast and Essence, after having begun his career in media at Maxus. He brings more than a decade of experience across digital advertising, video and connected TV, with deep expertise in building strategic agency partnerships and driving commercial growth.
Alex Savic, Managing Director EMEA & LATAM, said, “The UK is one of Teads’ most important markets and plays a significant role in our long-term growth strategy. Sam has demonstrated outstanding commercial leadership, built a high-performing organisation and consistently delivers for both our clients and our people. As we continue to expand our omnichannel offering, he is the right leader to take the UK business into its next phase of growth.”
Sam Maloney, Managing Director, UK, Teads, commented, “I’m incredibly proud to take on the role of Managing Director at such an exciting time for Teads. As advertisers look for trusted partners that can deliver measurable outcomes across every screen, the opportunity for our business has never been greater.
We’re building real momentum in the UK, supported by an exceptional team, industry-leading technology and a clear strategy for growth. Connected TV will continue to be a major focus as we help brands unlock the full potential of premium video alongside the scale and performance of our omnichannel platform. I’m excited to build on that momentum, deepen our partnerships with clients and agencies, and lead the next phase of growth for Teads in the UK.”
