BOULDER, Colo., April 21, 2026 — Independent creative agency TDA Boulder has been selected by Organic Valley, the nation’s largest farmer-owned organic cooperative headquartered in La Farge, Wisconsin, to partner on brand strategy and creative development as the organic brand looks to further expand national awareness and household penetration.
This marks TDA Boulder’s fourth new business win of 2026, following recent AOR assignments from First Interstate Bank, Bragg and Naturally Fresh, as the agency continues to build momentum across diverse categories.
TDA Boulder will develop a new brand strategy and platform designed to strengthen national awareness and increase household penetration. The integrated scope includes CTV, online video, social, digital, print and shopper marketing, with potential expansion into out-of-home, experiential and in-store activations. New work is expected to launch in September 2026.
“We were looking for a partner who could help us clearly connect what people experience when they enjoy our food to the Organic Valley difference,” said Samantha Sackin, Vice President of Integrated Marketing, Organic Valley. “How our farmers care for animals and the land directly shows up in the taste and quality of our product. TDA Boulder demonstrated a strong point of view on how to build a brand platform that elevates food, flavor, and farming together and our ambition to help bring that story to life that meaningfully connects with consumers.”
The assignment will focus on helping Organic Valley more clearly communicate the cooperative’s farmer-owned model and commitment to organic and ethical farming practices, while elevating the superior taste and quality of its dairy products as a key differentiator. The new platform will highlight how the brand’s organic farming practices directly contribute to richer flavor and premium quality, helping Organic Valley stand apart in an increasingly competitive dairy category.
“Organic Valley has built its reputation by doing things differently, from the way its farmers care for the land and animals to the rich taste and quality of the products,” said Jonathan Schoenberg, Co-Owner and Executive Creative Director at TDA Boulder. “There’s a powerful opportunity to connect those farming practices directly to the flavor consumers experience, showing why Organic Valley not only stands for something different, but also tastes different.”
The competitive review, which began in October 2025, was conducted internally by Organic Valley’s marketing team.
