TCL Electronics has announced its continued collaboration with the Australian Grand Prix Corporation for the much-anticipated 2025 Formula 1 Louis Vuitton Australian Grand Prix.
Racegoers at Melbourne’s Albert Park Grand Prix Circuit will experience the action like never before, with TCL’s groundbreaking Mini LED TVs on full display. This includes the flagship 115-inch X955 MAX Premium QD-Mini LED TV and the stylish NXTFRAME TV. These cutting-edge products, alongside other exciting innovations, will be showcased at TCL’s “Race to Greatness” activation space—a must-visit hub for fans.
Visitors can challenge themselves with racing simulators, test their reflexes at the reaction wall, and enjoy the stunning visuals and sound of TCL’s latest technologies. To further ramp up the excitement, the activation will feature daily competitions and exclusive giveaways, ensuring fans walk away with more than just race memories. The activation is designed in collaboration with TCL Australia’s external agency, Below.
The partnership reflects TCL’s commitment to delivering premium technology that elevates the fan experience at one of Australia’s most iconic sporting events. The main objective behind the activation is to offer an engaging, fun experience for attendees while demonstrating how TCL’s products enhance both the F1 action and everyday life.
Beyond the on-site activation, TCL also wants to highlight how fans can bring the excitement of F1 into their homes through its high-performance TVs and soundbars. The brand’s F1 simulators will be a major attraction, showing how TCL’s technology is optimized for gaming and high-speed action.
Another exciting feature of the activation is TCL’s Reaction Wall, designed to test attendees’ reflexes in a fun and interactive way, echoing the quick reactions needed in high-performance racing.
Rafael Mayen, National Marketing Manager at TCL Electronics Australia, shared his excitement about continuing the partnership: “TCL is passionate about innovation and performance, values that perfectly align with the thrill of Formula 1. Our presence at the Formula 1 Louis Vuitton Australian Grand Prix 2025 is an opportunity to showcase how our advanced technology, from the impressive 115-inch TV to the immersive NXTFRAME TV, brings fans closer to the action, both on and off the track.”
Emma Pinwill, Chief Commercial Officer at the Australian Grand Prix Corporation, added: “Partnering with a brand like TCL enhances the experience for our fans by integrating cutting-edge technology into the event. From their ‘Race to Greatness’ activation to their showcase of premium products, TCL’s involvement continues to raise the bar for fan engagement at Albert Park.”
TCL is also offering fans the chance to win one of three Double Passes to the 2025 Formula 1 Louis Vuitton Australian Grand Prix. Prizes include Grandstand Tickets for Race Day, Qualifying Day, and Practice Day, providing the ultimate opportunity to experience the adrenaline of F1 up close at Albert Park. For more information on how to enter, visit TCL’s giveaway page.
The Formula 1 Louis Vuitton Australian Grand Prix 2025 will take place from 13-16 March, promising an unforgettable weekend of high-speed action and world-class entertainment.
