Dubai, UAE – 20 July 2026 – TBWA\RAAD has been named one of the Best Workplaces in Media, Advertising & Marketing™ 2026 by Great Place To Work® Middle East, joining an elite group of the industry’s leading workplace cultures.
The recognition goes well beyond standard certification. The Best Workplaces™ list honours only the highest-performing Great Place To Work®-certified organizations, evaluated through the rigorous Trust Index™ survey alongside a deep-dive assessment of leadership, employee experience, and workplace culture.
“In a business powered by ideas, your people are the product”, said Reda Raad, Group CEO of TBWA\RAAD. “We’ve spent years building a place where every Pirate feels seen, challenged and free to do the best work of their lives. This recognition tells us the culture we’ve been fighting for isn’t just real, it’s only getting stronger.”
That culture is anchored in four values: Belief, Courage, Hunger and Collaboration, and backed by sustained investment in wellbeing, learning and development, flexible work models, and a genuine, always-on commitment to listening and acting on what employees say.
“There are no shortcuts to a great workplace culture, just relentless consistency and commitment”, said Claudinia Harper, Director of People at TBWA\RAAD. “This isn’t the result of one initiative or one team, it’s the sum of every person at TBWA\RAAD choosing, every day, to play their part in making our agency a great place to work. We show up for each other. That’s what we’re most proud of.”
The Best Workplaces™ win is the latest milestone in a run that includes back-to-back Great Place To Work® Certification™, Best Place to Work at Campaign Middle East’s 2025 Agency of the Year Awards, World’s Best Place to Work at Campaign’s 2024 Global Agency of the Year Awards, and recognition by Fast Company Middle East as one of the Most Innovative Companies and Best Workplaces for Women.
