This summer, Soreen is set to lift the Nation’s spirits with a new campaign featuring the lovable malt loaf character, ‘Malty.’
Created by TBWA\MCR, this campaign introduces Malty serenading audiences with a playful parody of the classic hit, ‘The Sun Always Shines on T.V.’
In the heartwarming TV ad, Soreen is shown as a wholesome, squidgy snack, that provides respite from everyday challenges. Malty, with his catchy tune and adorable demeanour, showcases Soreen as the perfect pick-me-up to reboot and recharge.
Gary Fawcett, Executive Creative Director at TBWA\MCR, shared his excitement: “Working with such an iconic brand as Soreen has been a real pleasure. Our campaign humorously brings the ‘pick me up’ power of Soreen to life through Malty, the singing malt loaf you can’t help but squidge. The parody of the famously catchy song will stick in your head for weeks!”
Liz Jacobs, Marketing Director of Soreen, added, “Our goal was to create a memorable ad campaign that puts Soreen back at the heart of contemporary British culture. We’re thrilled to introduce Malty and his family, who are sure to entertain and uplift viewers across the Nation.”
The campaign will be featured across TV, social media, digital platforms, and in-store promotions. It was brought to life by the creative minds of Sam Rutter & Jason Chadwick, directed by Sye Allen, and produced by Kode Media.
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