An awe-inspiring, multi-platform campaign travels across 3 films, unique real-world installations and a mind-bending bit of parking of a real car on a huge chimney that sees the new Nissan Qashqai on a monumental journey to “elevate your urban drive”
To launch the new Nissan Qashqai, and showcase how this model transforms city driving and demonstrate how it can “elevate your urban drive”, TBWA\London has created one of the most epic road trips of all time, culminating in parking a car IRL on the side of the Truman Brewery in London.
Kicking the campaign off are 3 CGI videos that cover the new Nissan Qashqai’s journey from the Nissan factory in Sunderland, where it has been designed and built for more than 15 years, across key cities in the UK. The films are posted and supported through social channels, and with a unique partnership across Amazon platforms.
Further blurring the lines between reality and the virtual, “Reserved Parking” vinyl stickers – CGI replicas of real-world installations – appear on skyscrapers between Manchester and Birmingham, signalling that the Qashqai doesn’t just belong in the urban jungle; it owns it.
The resolution of the campaign is an IRL gravity-bending stunt seeing TBWA/London and Nissan actually placing a real-life Nissan Qashqai on the side of the iconic Truman Brewery.
