Juniper ParkTBWA’s Signal for Help was highlighted by Fast Company as one of the TBWA collective’s most notable innovative projects
TBWAWorldwide, the global collective that Juniper ParkTBWA is a part of, has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022, ranking number one in the Advertising sector and marking the fourth year in a row TBWA has been named one of the most innovative companies in the world.
The list honours the businesses making the most profound impact on both industry and culture, ultimately thriving in today’s ever-changing world.
“It’s a tremendous honour to receive recognition for the fourth year in a row as one of Fast Company’s Most Innovative Companies,” said Troy Ruhanen, CEO, TBWAWorldwide. “We are thrilled to be number one in the advertising sector. We are especially honoured that the editors recognized our ability to use creativity as a catalyst for our clients’ business transformation and our commitment to innovating across the total brand experience, all while creating positive social impact as a global creative collective. Thank you to our people and our clients, as it’s your dedication and partnership that makes this recognition possible.”
Fast Company highlighted several notable projects from across the TBWA global collective, including:
Juniper ParkTBWA’s Signal for Help, a hand gesture created for the Canadian Women’s Foundation that serves as a distress signal for domestic violence. The signal helped to save an abducted teenager’s life after she used it to alert a driver that she needed assistance after learning it on TikTok, where it had been shared millions of times.
TBWAMedia Arts Lab’s Hollywood in Your Pocket, which enlisted Oscar-winning director Kathryn Bigelow to introduce iPhone 13 Pro’s new cinematic mode by shooting five different genre scenes (romance, war, gangster, space thriller, and Western) in a campaign that extended into an interactive digital experience.
TBWA sibling agency Lucky Generals created one of the best ads of the 2021 Super Bowl to show off Amazon’s new Alexa, putting the virtual assistant in giving her the only body that could possibly compare—Michael B. Jordan’s—on the world’s biggest media stage.
“Juniper ParkTBWA is proud to have contributed to this incredible honour as part of the TBWA collective,” says Jill Nykoliation, CEO, Juniper ParkTBWA. “It further demonstrates how our team is at the forefront of culture, creating work that is both innovative and effecting change in society. We share this accolade with all of our North American clients. In particular, Signal for Help is a testament to our team’s compassion, curiosity, and creativity. Thank you to Fast Company for this recognition.”
The MIC list is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.
“The world’s most innovative companies play an essential role in addressing the most pressing issues facing society, whether they’re fighting climate change by spurring decarbonization efforts, ameliorating the strain on supply chains, or helping us reconnect with one another over shared passions,” said Fast Company Deputy Editor David Lidsky.
For the second year in a row, to coincide with the issue launch, Fast Company will host its Most Innovative Companies Summit on April 26–27. The virtual, multi-day summit celebrates the Most Innovative Companies in business, and provides an early look at major business trends and an inside look at what it takes to innovate in 2022.
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