M&C Saatchi has announced the return of Tanya Vragalis as its new Managing Director. Vragalis will rejoin the agency’s executive leadership team, focusing on enhancing M&C’s client delivery model, particularly with Woolworths Group’s Greenhouse Collective.
Justin Graham, CEO of M&C Saatchi APAC, commented, “We’ve developed an exceptional working model with Woolworths Group, which is continuously evolving. Our aim is to expand our capabilities in digital and data-driven brand experiences. Tanya is a crucial part of this strategy, bringing her passion for innovation and a strategic perspective to our dynamic creative landscape.”
Vragalis is well-acquainted with M&C Saatchi, having previously led the agency’s work with CommBank from 2017 to 2018. Her career since then has seen notable achievements at TBWA, where she gained extensive experience across telecommunications, tourism, financial services, and retail. Known for her exceptional client management skills and innovative approach, Vragalis has consistently delivered impactful solutions.
Throughout her career, Vragalis has spearheaded high-profile campaigns, including Amazon’s Australian market launch and brand transformations for CommBank, Pernod Ricard Winemakers, Tourism New Zealand, and Optus Business.
On her return to M&C Saatchi, Vragalis stated, “I’m excited to rejoin M&C Saatchi at such a transformative time. With significant momentum and change underway, it’s a fantastic opportunity. I look forward to collaborating with Steve Coll, our clients, and the talented team within the Greenhouse Collective to drive growth for the Woolworths Group.”
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