Mumbai, 29th July 2026: Marking 3 decades of trust, craftsmanship and timeless relationships, Tanishq, India’s leading jewellery brand, celebrated its 30th anniversary with a heartfelt integrated campaign.
Executed by Madison Media, this campaign is a tribute to the women who have shaped the brand’s journey over the last 3 decades, the campaign transformed a brand anniversary into a deeply personal celebration across print, OOH and immersive on-ground experiences. At the heart of the campaign was a first-of-its-kind print innovation with The Times of India. Readers were greeted with a striking four-page golden pullout featuring a real mirror embedded within the publication. Accompanied by the line, “Look who has made the last 30 years so beautiful,” the experience invited every reader to see herself as the reason behind Tanishq’s success. Extending the celebration beyond print, the campaign came alive through premium OOH installations across key markets, amplifying the message of appreciation in iconic city locations.
The experience culminated with “Mirror of Memories,” an immersive installation at DLF Cyber Hub, Gurugram, where visitors were invited to interact with a signature golden mirror, capture selfies, and celebrate their own journeys alongside Tanishq’s.
Pelki Tshering, Chief Marketing Officer, Tanishq expressed herself, “As Tanishq completed 30 years, our intention was to celebrate the people who have been at the heart of our journey – our customers. Every element of this campaign was designed to make them feel seen, valued and appreciated. From the immersive print innovation to the impactful outdoor presence and the experiential installation, each touchpoint reflected our gratitude in a meaningful way. Madison Media has translated this vision beautifully into an integrated campaign that transformed a brand milestone into a deeply personal celebration.”
Speaking about the campaign, Mayank Bhatnagar, Chief Client Officer, Madison Media Omega, commented, “The most meaningful media experiences are those that move beyond visibility to create genuine emotional connections. For Tanishq’s 30-year milestone, our objective was to make every consumer feel personally acknowledged. By integrating an immersive print innovation with impactful OOH and experiential activations, we created a seamless journey that transformed a brand celebration into a heartfelt tribute to the women who have been at the centre of Tanishq’s story for the last three decades.”
Dipankar Sanyal, CEO, Platinum Outdoor, added, “Outdoor played a pivotal role in extending the emotion of Tanishq’s 30-year celebration into consumers’ everyday lives. Our objective was to ensure that the message of gratitude reached audiences through premium, high-impact locations that complemented the campaign’s print and experiential elements. By leveraging strategic placements and iconic formats, we helped create a seamless brand experience that amplified the campaign’s emotional resonance and celebrated Tanishq’s enduring relationship with its customers.”
Madison Media, India’s largest homegrown communication agency, has been ranked the World’s 3rd Largest Independent Media Agency by RECMA. The agency has won over 300 awards in the past 2 years.
Madison Media handles media planning and buying for blue chip clients like Asian Paints, Titan, Pidilite, Jyothy Labs, Ceat, Blue Star, Cipla Health, Samsonite, Raymond, Axis Max Life Insurance, Joy Cosmetics, Parag Milk Foods, Polycab and several others.
