LONDON, UK (May 7, 2025) – Take Your Medicine, a new London-based creative music studio and label specialising in electronic and contemporary music, officially launches today. Founded by multi-award winning creative agency Golden Wolf and world-renowned electronic producer Phonat, the collective offers a unique approach that bridges the gap between commercial music and advertising.
What sets Take Your Medicine apart is their niche expertise and commitment to hands-on collaboration. They don’t use a shared roster of composers, ensuring clients always work directly with the core team. The collective thrives by focusing predominantly on electronic and contemporary genres, drawing from Phonat’s background collaborating with artists like Skrillex, Dizzee Rascal, Chase & Status, and Avicii. Skrillex himself has branded Phonat as “easily the most underrated producer out there”.
Take Your Medicine has been quietly building an impressive portfolio, working with global brands including PepsiCo, Disney, Adidas, Samsung, Epic Games, TikTok, Hulu, Coca-Cola, and Subway. Landing a Clio Award in 2024, this recognition underscores the collective’s excellence in creative sound design, while their innovative approach has earned them the trust of major clients across industries.
Take Your Medicine also played a pivotal role in shaping the sonic branding of next-generation art and entertainment company, Doodles. Releasing their first short film “Dullsville and the Doodleverse” in September 2024, Take Your Medicine was responsible for Score and Sound Design alongside a star-studded Pharrell-Williams-produced soundtrack featuring Lil Wayne, Coi Leray and Lil Yachty. The film’s recent release on YouTube has already amassed over 5.5 million views.
“We’re happily stuck in the gap between the commercial music world and advertising,” explains Michele Balduzzi, better known as Phonat, the Creative Director of Take Your Medicine. “We’re making music that would appear on your Spotify playlist, or that you’d hear on the radio… music that you’d actively choose to listen to.”
As Take Your Medicine steps into the spotlight, their vision remains clear: “to create a new, hybrid music brand that blurs the lines between artist, collective, studio, and label,” says Simon Whitebury, Managing Director at Take Your Medicine. “The label gives us the creative freedom to stay on the pulse of current music and culture, feeding fresh ideas directly back into our client work.”
Their debut EP, ‘Nothing Is Imaginary’, is set to release this summer, and alongside their commercial work, they’ll be releasing regularly on their label, building out a boutique catalogue featuring both underground and established talent.
