Tag: WARC

8 May 2025 – As measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released The Future of Measurement ...

Four golds, six silvers and ten bronzes awarded across two markets for 12 categories  Local and global brands honored including ...

Globally, 51% of ad spend goes to professionally-produced content, down from 72% in 2019   On average, 3.7% of total UK ...

Judged by 74 senior marketing leaders and industry experts spanning five regions 8 April 2025 –  The shortlists are announced for ...

●     Landmark study proving that brand building works in delivering growth in dynamic Asian markets ●     Campaigns that have a 50% brand investment ...

At present, most of the evidence underpinning core advertising effectiveness principles comes from Western markets, but Asia is different in ...

Growth forecasts for advertising spend have been downgraded this year (-0.9pp to +6.7%) and next (-0.7pp to +6.3%), equivalent to ...

Ogilvy leads as top agency network for third consecutive year Wavemaker Mumbai ranks #1, Mindshare New York #3 among media ...

Ranked #1:  Campaign: ‘ADLaM: An Alphabet to Preserve a Culture’ by McCann New York for Microsoft Creative agency: Leo India, ...

Ranked #1:  Campaign: ‘Welcome to the Group’ by PHD Costa Rica for Nosotras Women Connecting Agency: Mediaplus Munich Network: Mindshare ...